Evergreen List Management

Better Lists Yield Better Results 

 

Always innovating, Evergreen looked beyond profiling current users as predictor. Instead, Evergreen uses specific communication channel responses to generate target lists.  Customers who respond to Direct Mail can be, and usually are, different than those who respond to Direct Sales or Telemarketing.  Evergreen has a database of tens of millions of who have responded to outbound telemarketing.  That allows us to predict, using our client’s demographic identifiers, the best targets to call.  This can significantly reduce overall cost by eliminating calls to households that historically do not buy broadband services via telemarketing.

CAMPAIGN MANAGEMENT
    • Campaign planning
    • Project design
    • Data modeling – propensity
    • Data warehousing
    • Sales verification
    • Sales validation
    • Order entry – including QC
    • List management
    • Risk management
    • Call monitoring
    • Digital recordings
    • Quality monitoring process
    • Agent product/offer training
    • Agent QA training
    • Vendor management

 

GEOSPACE: LIST SEGMENTATION METHODOLOGY

Spanish preferred vs required

  • Customers are traditionally more responsive to sales calls delivered in their native language. On occasion, our clients will have a need for a Hispanic targeted campaign or we may identify a high number of Hispanic records in any campaign we undertake that need to be handled by agents versed in the language. Through our list segmentation service with LatinForce, we can match households with the agent best suited to connect and communicate with the customer (i.e., Bi-lingual, 100% Spanish-speaking, Spanish-speaking but prefer English, etc.). This results in higher conversion, greater list penetration, and lower costs!

Do Not Call List Scrubbing

  • Customers who have indicated that they wish to not be contacted for a telesales call are removed from client provided lists. Evergreen is in full complaince with TCPA requirements and scrubs against federal, state and Evergreen maintained do not  call universes.

ATA-SRO Certified

  • Evergreen has earned the Seal of Excellence from the American Telemarketing Association’s Self-Regulatory Organization for satisfactorily completing an independent audit of processes and procedures related to internal controls, quality assurance, IT controls, and adherence to TCPA requirements.